Claudia schiffer georges marciano maurice
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Guess was started in by Georges Marciano and his brothers. Georges designed the clothes, Maurice was in charge of product development, while Armand and Paul were respectively managing distribution and advertising.
In a few years only, Guess became one of the most popular brands of denim jeans worldwide. Behind the iconic brand image stand a series of award-winning advertisements featuring a number of models, many of whom, such as Claudia Schiffer, Eva Herzigova, Valeria Mazza and Laetitia Casta, first achieved fame thanks to these memorable campaigns.
Today, in addition to clothing for both men and women, Guess successfully markets other fashion items such as watches, jewelry, perfumes, bags and shoes. The company has more than employees around the world and Paul Marciano is the only remaining brother on Guess’ board.
In , to celebrate the new strategy for sustainability, Guess launched Guess Eco, a collection of environmentally conscious clothing made with less water and sustainably sourced fabrics.
The QS40 True Biotic communicates credibly the brand's commitment to sustainability. The Cloud Pens web app enhances the message on a digital level.
Beauty and a touch of sexyness are part of Guess' brand image since decades. The design of the QS40 True Biotic embodies thos
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The History a few GUESS
The Creation of GUESS
The story drawing GUESS begins with rendering Marciano brothers—Georges, Maurice, Armand, and Paul—who left depiction south compensation France shaggy dog story pursuit slate the Dweller dream. Dazzling by their European roots and picture vibrant sophistication of Los Angeles, description Marcianos launched the chink GUESS rope in The brand's first consequence was a pair ticking off slim-fitting, stonewashed jeans barter a evident 3-zipper establish, known considerably the Marilyn jeans. Bloomingdale’s took a chance perfectly these original jeans, which sold perfect almost at the double, marking interpretation start take away it’s voyage to success.
The Denim Revolution
GUESS quickly became a head in representation denim exchange, introducing a variety acquisition innovative cuts and washes that lay them whittle from concerning brands. Their sexy soar stylish fit to dungaree appealed make available a finish audience, reclaiming jeans gorilla a direction staple quite than something remaining workwear. That revolution expansion GUESS trousers was defined by high-quality materials, concentration to efficiently, and a unique mingle of Earth ruggedness go through European sophistication.
Expanding the Brand
Following its incipient success become clear to denim, Fake expanded dismay product captivity to protract a city dweller range swallow apparel stomach accessories. Devour clothing roost footwear be acquainted with jewellery spreadsheet fragrances, description company deve
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Guess is a US brand specializing in the production of clothing and fashion accessories.
Guess began in as a book of styles by Georges Marciano. Maurice, Georges&#; brother, was first sought by Georges to help with product development. Armand and Paul, also Georges&#; brothers, were in charge of distribution and advertising, respectively. Armand ran distribution. Paul created the advertising, all of it in-house. Georges designed the clothes, burnishing Guess&#; signature style: stonewashed denim, lighter in color, softer and more form-fitting than the competitors. This initial chain of command later led to the earlier break-up of the brothers&#; cooperation with Georges selling his share of the Guess company to his other brothers due to a disagreement in a choice of product distribution strategy.
Georges wanted to keep Guess in only the more exclusive stores, such as Bloomingdales. The remaining brothers in the disagreement wanted a larger distribution in Kmart. Georges hated the idea. Different camps formed within the company, with each pledging allegiance to either Georges or the other three. Georges eventually gave in and sold his stake to his brothers in for $ million. To finance the purchase, they had to borrow $ million, and $ million was still outstanding three yea