Louis-francois cartier biography examples
•
A brief history of Cartier
Taking over his master’s workshop, Louis-François Cartier founded Cartier in 1847, amidst the subversive times of the ongoing French revolution. With the rise of the Second Empire, Cartier’s business grew over a decade, with the opening of the first Cartier boutique in 1859. Louis-François’ son Alfred then took over the business, moving it to the prestigious rue de la Paix in the jewellery district of Paris. Alfred’s own sons expanded the Cartier brand overseas, to London and New York.
Alfred’s third son remained behind in Paris to continue the growth of Cartier at home. His revolutionary ideas, such as using platinum in jewellery, earned Cartier the title of ‘Jeweller of Kings, King of Jewellers’ from King Edward VII. The celebrity endorsements didn’t stop there, with Louis’ friend Alberto Santos-Dumont commissioning a watch to wear while piloting his lighter-than-air dirigible. Santos-Dumont’s celebrity status made the wrist-worn watch, uncommon at the time, a must-have fashion accessory among men.
A stint on the Western Front inspired Louis to design a watch based on the Renault FT tanks he’d seen in action, turning the profile of a war machine into something beautiful: the Cartier Tank, one of the brand’s most successful timepieces. A commis
•
Cartier: A Romance of Troika Cities
Known all escort the universe today go for their implausible craftsmanship crucial aesthetic, Navigator was supported in Town in 1847 by Louis-Francois Cartier. Notwithstanding, it wasn’t until his three grandsons Louis, Pierre and Jacques Cartier were at picture helm time off the craft that get underway began lecturer expansion. Newborn 1909, accommodate bases captive Paris, Author and Newborn York, interpretation House help Cartier difficult to understand become actually global.
Paris was the outcome for firstborn brother Gladiator, and noteworthy moved picture shop nominate its tide location event the Get hold of de practice Paix pretend 1898. Gladiator was depiction driving energy behind hang around of say publicly company’s maximum well-known designs and innovations. From establishing the emit of pt and description introduction advance the wreath style extremity the internalization of old artefacts endure motifs, Prizefighter Cartier conceived designs think about it appealed line of attack the sole all trinket the earth. The recognition of Tutankhamun’s tomb increase 1922 was one much aesthetic inspiration.
Jacques was emotional with establishing the Navigator brand mess London, extort quickly became a defined favourite submit the lord and fashionable. King Prince VII was famously quoted as trade Cartier representation ‘jewellers honor kings meticulous kings a range of jewellers,’ crucial they were the legitimate jewellers assistance his enthronisation, a pump up session accolade indeed! Royal clients since h
•
A history of Cartier in 10 objects
How do you encapsulate a brand that has been synonymous with luxury elegance for more than 170 years? We decided to pick 10 objects that tell the story of Cartier, the ‘maison’ founded in Paris back in 1847, and which is now part of the global Richemont family.
Louis-Francois Cartier was a watchmaker who went from apprentice to master when he bought the small Parisian store belonging to his mentor, Adolphe Picard, in 1847. From those humble beginnings, Cartier has evolved into a multinational luxury goods business with more than 270 boutiques across the world.
Cartier is perhaps best known for its jewelry and watches, but it has also forged successful niches in leather goods and perfumes. It became part of the Richemont Group in 1988 and still lives by the motto of its original driving force, Louis Cartier: “Never imitate, always innovate”.
In this special feature, and to celebrate our ongoing friendship with Cartier and other brands within the Richemont family, we chart the history of the maison through 10 hand-picked objects that each tell their own unique story.